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FUN and FAIR fashion brand from Belgium.

Telling you shortly who we are is not easy. We are a clothing brand from Belgium. Skateboarding, snowboarding and surfing will always be the starting point of our label but in the last few years it became about so much more. These days, 'the things that are taken for granted’, such as meeting new people, traveling, having kids, a happy life, good health, friends, etc. are more part of the whole process than ever before. All these positive things inspire us and the clothing we design! Hopefully you feel this positive connection too when wearing Private, we sincerely do!

Private is a brand focused on delivering original and innovative designs. We are very proud of our high quality clothing. The products we make are for everyone who likes FUN and FASHION as much as we do.

All Private Clothing are designed and manufactured in Europe.

Enjoy our label and be happy & smiling!